Copy is currency. Trade it for success.

Is the prospect of building your brand keeping you wide-eyed at 3am? Does writing copy strike fear into your heart? Let’s talk.

I help business owners and marketers develop strategy and copywriting that amplify their brands and skyrocket success. Tall order, sure. And yet. Words that magnify your value and make people feel: irresistible. Which means they sell.

Get the rock-solid investment that pays.

Let’s cut to the chase: money-making copy sells. Well-crafted writing conveys your message as it solves problems and makes an emotional connection with your ideal audience (that’s who we’ll target). Before prospects feel comfortable enough to buy, they must connect with YOU. Your humanity. Your business.

Yawn-filled copy? Death to a brand. It’ll cost you, or your client, big sales. (Poor English alert: we ain’t got time for dat!) But exciting copy born of truth — paired with impactful design — is resonant, magnetic and powerful.

Launch your marketing with trust-building copy.

Grab those distracted, skeptical prospects by the collar. Develop a relationship. And build a bridge to sales. Obstacles are opportunities. From web content and email to landing pages, taglines and ad campaigns, let’s get your genius ideas off your mind and where they belong: in front of people.

Let the currency of trust-building copy launch your success. Ready, let’s go!

What Clients Say

Working with Shelly was a great experience… she was able to develop our (brand platform) for our company rebrand and all the text for our website … to take my vision and make it a reality on paper. I have also worked with Shelly on normal day to day copy that was wonderful. I can’t wait to work with her on another project.

David Champagne, Technical Director/Owner, Vivid Staging Solutions

My law firm had never hired an advertising copywriter before. So I was skeptical … I can assuredly state there is an art to it. Each sentence and phrase makes me want to read on to the next … with Shelly’s excellent writing …

Zein El Obagi, Jr., Lead Counsel, Obagi Law Group, PC

Shelly has the innate ability to interpret and identify key messages and then expertly craft the story in a way that is impactful and clear … helping clients articulate their brand or message to their audience.

Shana Nunez, Owner/Creative Director, Wanderbird Productions

Shelly is dynamic and a go getter! She gives 110% to every assignment and takes the time to learn about each client’s business intimately. She knows the importance of establishing a brand voice and successfully composes material that is engaging, informative and effective. Shelly is my go-to copywriter because she makes our agency shine!

Risseth Lora, Vice President of Operations, JNS Next

Shelly’s writing is creative, fresh and collaborative all while being flexible. A writer that brings a lot to the table from concept to completion and always in for the long haul – top notch!

Steve Richardson, Founder, Point7West

Shelly always masterfully brings to life, in words, the true essence of our design.

Kristi Hanson, AIA, Owner, KHA Architects, Inc.

Shelly loves what she does -- and it shows in her creative, perfectly executed work and in the immense enthusiasm with which she approaches every project. She is someone I find both professionally and personally inspiring, and I would recommend her to anyone in a heartbeat … her work ethic, positive demeanor, and perfectionism are a rare find …

Lisa Marie Hart, Palm Springs Life, Home + Design editor

Shelly is an absolute pleasure to work with. Her dedication to her craft is unparalleled. She works diligently throughout the process to ensure a fantastic final product …

Andrew Portener, Digital Marketing Manager, JNS Next

Ignite creativity

Strategist. Optimist. Copywriter.

Ignite creativity

Brand Strategist. Relentless Optimist. Copywriter.

Awards are the industry’s way of saying, “great job, keep going!”
Accolades include more than six awards in the past two years. Among them, International Communicator awards, announced by the Academy of Interactive and Visual Arts, NYC; and gold and silver Addy awards, Southern California.

What matters: they moved the needle, and clients were happy.

City of Coachella

Sonoma Valley Visitors Bureau

Augustine Band of Cahuilla Indians

Augustine Band of Cahuilla Indians