Pacifico Power

ENERGY

New to Southern California, but not to the industry, Pacifico Power offers alternative and emerging energy options; its niche is commercial and industrial users of a specific size. We needed to educate and empower companies while showing how they could transform their businesses and become more self-sustaining with on-site power. We had to convey the firm’s ability to provide value-driven solutions to profitability-impacting energy costs and the issues of grid reliability.

We created printed pieces to mail and hand out at meetings as well as a new website. We sought to convey the company’s competence and trustworthiness, explaining the company’s ability to develop custom solutions that address increasing utility prices, storms, and a compromised grid. We created a look and feel that imparts approachability, using headlines like: “Say ‘hello’ to the team that delivers.” and “This isn’t our first rodeo.” The tone infused personality into the sometimes dry-as-a-bone information.

In addition, we built trust by conveying how the company’s expertise, with its affiliate, Pacifico Energy, included hundreds of effective, cost-savings energy projects. Further, how the firm offers the complete package: technologies, detailed analyses, recommendations, in-depth expertise, and, no less, substantial financing options.