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You were born to create.

Supercharge your creative process: make your life

your lab.

Are you a creator or copywriter who’s lost your inspiration? Does getting your work out there have you stuck in quicksand? I can lend a hand.

Let's work together

This is your invitation.

Live the creative process every day. When you supercharge your skills and talents, you do your best work. A wealth of practices — from leaving your comfort zone and changing your environment to walking, journaling, and spending time in or near water — put the creative process squarely in the center of your life. Then magic happens. In addition to writing copy, I help creators and copywriters stay inspired.

Creativity isn’t just something you do. It’s something you are. This is your invitation: put your best work in the world.

Let’s work together

Can you monetize inspiration? Absolutely.

Whether you write code or write copy, bake cakes or make music, train employees, teach children or design like a pro, you can become exponentially better. As a copywriter with a longstanding career, I went from insecure and underpaid to confident and successful. Being a creator — and making money doing what you love — is not just for some people. Creativity is for everyone.
I write copy that connects with people’s humanity, tells their stories in a deeply passionate way, and helps build meaningful relationships. How can you get better at creating? First, fall in love with yourself and your ideas. Ask What is the work that brings you alive? Then, make your practice as vital as breathing. Rearrange your life around your process and you’ll contribute in a profound way. I’m living proof.
Can you monetize inspiration? Absolutely. Here’s what matters: You were born to create.
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Shelly at the beach

Stay inspired. Keep believing.

If you need a copywriter, I am accepting only a few clients in specific areas. If you need inspiration, keep checking back as we develop more content.

Contact Me

What Clients Say

“I trust Shelly to be with Eisenhower’s most important donors, to help us express their unique nature and character ... because she is that good . “

Michael Landes, President, Eisenhower Health Foundation

“Shelly Cannon reworked and revitalized my copy for my website, public relations, and to unfold the story behind my biggest art show to date. Her articulation of my whimsical and vivid approach to art was a foundation for fifteen shows in Encinitas, California . Her storytelling elevated my exposure as both an artist and art educator. Sometimes we don’t know as artists what a unique voice we have. Shelly so gracefully peels back the layers of the creative mind and shares what we each have to offer. Her writing has helped lead to show after show and teaching class after class. Her words molded the way for my multiple art teaching events with the public and were a mirror to where I was headed creatively. Her grasp of the creative mind and its symphony of notes aids the artist spiritually and practically for what lies on the road ahead.”

Christy Ross, Artist and Art Educator, San Diego

“Shelly helps us shine. She understands and embraces our mission, loves and nurtures our donors as much as we do, and in addition, makes the process a pleasurable one. Collaborating with her does not feel like work. It is joy. She can rejoice in her excellent writing and storytelling because she is a true pro.”

Alex Needham, Communications Manager, Eisenhower Health Foundation

Industry of Hues™ has repeatedly hired Shelly Cannon to assist us with comprehensive branding projects, and I must say, the experience always exceeds our expectations. Not only does Shelly bring a high level of energetic creativity to each project, crafting messages that truly resonate with our target audience, but the strategic input is invaluable. Her writing demonstrates a deep understanding of market dynamics and consumer psychology, which helps in s haping a branding strategy that is both innovative and grounded in practical insight. What sets Shelly apart, in my professional opinion, is her meticulous approach to the creative process. She ensures that every part of the project adheres to desired guidelines without compromising on quality. This blend of creativity, strategic thinking, and process efficiency makes our branding projects a success, significantly enhancing our market presence and customer engagement. I wholeheartedly recommend Shelly Cannon . Her ability to merge creativity with effective strategy and seamless process management will undoubtedly be an asset to any project.

Alexis Campanis, Creative Director & Founder, Industry of Hues™

“Shelly embodies unparalleled approachability and sensitivity. Her dedication to capturing the essence of my narrative was remarkable. She adeptly discerned the pivotal aspects and seamlessly translated them for web page readers. I wholeheartedly endorse Shelly for her professionalism, communication skills, and ability to convey stories in a profoundly moving manner.”

Laura Yelin, Fine Artist, San Diego

“ Collaborating with Shelly on my coaching website was an absolute pleasure. Her writing not only showcased a profound understanding of my message but also infused it with creativity and clarity. The process flowed smoothly, and her enthusiastic approach made every interaction enjoyable. I couldn't be happier with the result!"

Jan Maguire, MSW, CMC Certified Life Coach, Chicago

"Working with Shelly was a great experience… she was able to develop our (brand platform) for our company rebrand and all the text for our website … to take my vision and make it a reality on paper. I have also worked with Shelly on normal day to day copy that was wonderful. I can’t wait to work with her on another project."

David Champagne, Technical Director/Owner, Vivid Staging Solutions

"My law firm had never hired an advertising copywriter before. So I was skeptical … I can assuredly state there is an art to it. Each sentence and phrase makes me want to read on to the next … with Shelly’s excellent writing …"

Zein El Obagi, Jr., Lead Counsel, Obagi Law Group, PC

"Shelly has the innate ability to interpret and identify key messages and then expertly craft the story in a way that is impactful and clear … helping clients articulate their brand or message to their audience."

Shana Nunez, Owner/Creative Director, Wanderbird Productions

"Shelly is dynamic and a go getter! She gives 110% to every assignment and takes the time to learn about each client’s business intimately. She knows the importance of establishing a brand voice and successfully composes material that is engaging, informative and effective. Shelly is my go-to copywriter because she makes our agency shine!"

Risseth Lora, Public Information Officer, City of Coachella

"Shelly’s writing is creative, fresh and collaborative all while being flexible. A writer that brings a lot to the table from concept to completion and always in for the long haul – top notch!"

Steve Richardson, Founder, Point7West

"Shelly always masterfully brings to life, in words, the true essence of our design."

Kristi Hanson, AIA, Owner, KHA Architects, Inc.

"Shelly loves what she does -- and it shows in her creative, perfectly executed work and in the immense enthusiasm with which she approaches every project. She is someone I find both professionally and personally inspiring, and I would recommend her to anyone in a heartbeat … her work ethic, positive demeanor, and perfectionism are a rare find …"

Lisa Marie Hart, Palm Springs Life, Home + Design editor

Ignite creativity

Copywriter. Creator. Storyteller.

Ignite creativity

Copywriter. Creator.
Storyteller.

Portfolio

foundations / healthcare
creators
foundations / education
architecture & design
law
travel & tourism
energy
editorial

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You are a child of God (the universe). Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you…  as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

— Marianne Williamson, A Return to Love