Ojai Valley Inn & Spa

Tourism

Challenge

A destination resort with a storied history sought to increase bookings for both its leisure and group business, the latter for events, meetings and product launches. Clearly, the approach with these two disparate groups required a different sensibility and tone as well as specific messaging and imagery to make an impact.

Solution

Collaborating closely with Point7West, the film and production company that shot and produced the work, I wrote scripts for videos targeting two markets: families in the leisure travel segment and Porsche for product launches, group business. The family-centric lifestyle video employed the embrace of a strong emotional appeal, emphasizing unforgettable experiences with loved ones. Sparked by the property’s beauty, accommodations and amenities, the content conveyed how the resort helped foster a deeper human connection. Something that undeniably transcended the hotel visit to forever stay with guests.

On the group business side, we highlighted the property’s assets and geography while using a fast-paced, high octane tone geared toward the makers, and adrenaline-seeking drivers, of a Porsche. We showcased the large event and reveal spaces, and superb service. We also captured the surrounding terrain of winding roads — California’s version of the autobahn — ideal for test driving performance cars.